Climate conversations in everyday places

It’s Getting Hairy

Climate change is putting the things we love at risk — from football to dogs to our favourite foods.

Movement starts with conversations

We’re bringing climate into everyday places...

Hair salons, barbers, and community spaces — sparking conversations about the things people already care about.

Because change doesn’t start with reports.

It starts with people talking.

Food and flavours

A climate story people can actually feel.

Save the Flavours starts with something familiar and loved — chocolate — then opens up a wider conversation about rising temperatures, changing agricultural conditions and the fragility of the systems behind everyday products.

A climate story people can actually feel.

Food and flavours > Campaign

SAVE THE FLAVOURS SWITZERLAND

A Swiss campaign using culture, chocolate and design to make climate risk impossible to ignore.

Save the Flavours is an international campaign initiated by Climate Basecamp to raise awareness of a simple truth: climate change is threatening the flavours people love.

In Switzerland, the campaign takes chocolate as its starting point. Working with Paleta Loca and ID Genève, it uses products, public activations and cultural storytelling to make climate impacts feel immediate, tangible and relevant.

NCIT is proud to support this work as part of our wider mission to connect science, communications and real-world change.

Climate change can often feel distant, technical or abstract. Save the Flavours offers another route in.

By starting with something familiar and loved — chocolate — the Swiss campaign opens up a wider conversation about rising temperatures, changing agricultural conditions, and the fragility of the systems behind everyday products.

For NCIT, this is exactly the kind of work that matters: taking evidence out of expert silos and into culture.

Cocoa relies on a narrow set of environmental conditions. As temperatures rise and growing conditions become less stable, production faces increasing pressure.

In Switzerland, chocolate is more than an ingredient. It is part of cultural identity, shared memory and national pride.

That is what makes it such a powerful entry point. When climate change starts to threaten something this familiar, it becomes easier to see that the issue is not distant at all.

The Swiss edition of Save the Flavours brings together culture, consumer experience and climate storytelling.

In 2026, Paleta Loca and ID Genève are using their products as conversation starters: limited-edition chocolate-themed activations, public events, and creative storytelling designed to connect climate science with something people already value.

Rather than asking audiences to engage first with reports or policy language, the campaign starts with a flavour, a feeling, and a cultural symbol — then opens the door to the science behind it.

  • Paleta Loca — packaging shifts and event activations
  • ID Genève — limited-edition watch launch and design storytelling
  • Climate Basecamp — campaign originator and cultural mobilisation
  • NCIT — supporter bringing research and impact framing

NCIT is supporting the Swiss Save the Flavours campaign as part of our wider work at the intersection of science, communications and real-world systems change.

Our interest in campaigns like this is straightforward: too often, climate information stays trapped in reports, expert spaces, or technical language. Save the Flavours offers a different route — translating risk into culture, products and public conversation.

By supporting this work, NCIT is helping test how evidence-led storytelling can make climate impacts more visible, more relatable and more actionable.

Follow the latest campaign activity, partner content and media coverage below.

Instagram

LinkedIn

Media coverage (coming soon)

Related NCIT updates (coming soon)

Pets

It’s getting hairy for dogs.

It’s getting hairy for dogs. Hotter summers are increasing heat stress — making walks dangerous during peak hours. Heatwaves in the UK are now over 20x more likely than in the 1960s.

What you can do:

  • Walk early morning or late evening
  • Share advice with other dog owners
  • Support climate action locally
It’s getting hairy for dogs.

Sports

It’s getting hairy for the games we love.

From grassroots football to Wimbledon, rising temperatures are already disrupting play. Hotter summers mean more matches cancelled, more players at risk of heat exhaustion, and pitches drying out or flooding after extreme weather swings. In the UK, extreme heat is now over 20x more likely than it was in the 1960s — and it’s changing how (and if) we play.

What you can do:

  • Check heat conditions before playing or watching
  • Support clubs and organisations adapting to climate impacts
  • Talk about it — most fans still aren’t aware this is happening
It’s getting hairy for the games we love.

Get involved

Interested in campaigns that connect science and culture?

Help spread the word

Climate conversations don’t have to start in conference rooms. They can start in salons, barbershops, workplaces, clubs and community spaces.

Share “It’s Getting Hairy” where people already gather — and help turn everyday conversations into climate awareness.