How Swiss brands are using chocolate, watches and climate science to make climate risk tangible.
SAVE THE FLAVORS SWITZERLAND
Save the Flavors is an international campaign initiated by Climate Basecamp to raise awareness of a simple truth: climate change is threatening the flavours people love.
In Switzerland, the campaign takes chocolate as its starting point. Working with Paleta Loca and ID Genève, it uses products, public activations, and cultural storytelling to make climate impacts feel immediate, tangible, and relevant.
NCIT is proud to support this work as part of our wider mission to connect science, communications, and real-world change.
A climate story people can actually feel
Climate change can often feel distant, technical, or abstract. Save the Flavors offers another route in.
By starting with something familiar and loved—chocolate—the Swiss campaign opens up a wider conversation about rising temperatures, changing agricultural conditions, and the fragility of the systems behind everyday products.
For NCIT, this is exactly the kind of work that matters: Taking evidence out of expert silos and into culture.
Campaign visuals
Chocolate
Why chocolate is under pressure
Cocoa relies on a narrow set of environmental conditions. As temperatures rise and growing conditions become less stable, production faces increasing pressure.
In Switzerland, chocolate is more than an ingredient. It is part of cultural identity, shared memory, and national pride.
That is what makes it such a powerful entry point. When climate change starts to threaten something this familiar, it becomes easier to see that the issue is not distant at all.
The Swiss activation
The Swiss edition of Save the Flavors brings together culture, consumer experience, and climate storytelling.
In 2026, Paleta Loca and ID Genève are using their products as conversation starters: limited-edition chocolate-themed activations, public events, and creative storytelling designed to connect climate science with something people already value.
Rather than asking audiences to engage first with reports or policy language, the campaign starts with a flavour, a feeling, and a cultural symbol—then opens the door to the science behind it.
NCIT’s role
NCIT is supporting the Swiss Save the Flavors campaign as part of our wider work at the intersection of science, communications, and real-world systems change.
Our interest in campaigns like this is straightforward. Too often, climate information stays trapped in reports, expert spaces, or technical language. Save the Flavors offers a different route—translating risk into culture, products, and public conversation.
By supporting this work, NCIT is helping test how evidence-led storytelling can make climate impacts more visible, more relatable, and more actionable.
