
H2NO and Easy Swaps
Scaling lower-impact beauty products with an AI shopping assistant
H2NO works to reduce the environmental footprint of personal care by supporting the adoption of solid and concentrated products. Building on this work, we are developing Easy Swaps, a personalised online shopping tool designed to help people find alternatives that suit their needs, budget and environmental priorities. From solids and refills to larger pack sizes, Easy Swaps aims to make suitable alternatives easier to find, compare and try, with clear product information and practical guidance on making the switch.



