NCIT partnered with Climate Basecamp, Instituto Oyá, and Globo to support the delivery of a Brazilian activation of Climate Basecamp’s Save the Flavours campaign. The campaign highlights the climate risks facing culturally important foods such as coffee, açaí, and chocolate, blending information, entertainment, and public engagement.
Launched in the lead-up to COP30, Globo adapted the campaign for a national audience under the title Where’s the flavour that was here?. The activation featured street interviews led by comedian Rafael Portugal, who asked passers-by: “2 reais or a mystery gift?”. Those who chose the gift received a food item accompanied by a warning about its potential disappearance due to climate change.