Jonas Lembke

Jonas Lembke is Founder and Creative Director of Upside Down, a creative studio exploring the intersection of innovation, design, and storytelling. He is also Co-Founder and Creative Director at The Innovation Chapel, where he helps organisations reimagine brand and experience through design thinking. With past leadership roles at BBDO Nordics, Proximity London, Ogilvy Interactive, and Otto Stockholm, Jonas brings a global perspective to building ideas that connect creativity, technology, and human impact.